I study how people make sense of technology, intelligent systems, and each other.

I'm a quantitative UX research leader and computational social scientist, currently at OpenAI. Before this, I worked at Meta, Google, Block, and Yahoo, building research programs at the intersection of human behavior, data, product decision-making, and technology.

This site is where I share writing, frameworks, resources, and experiments on research craft, AI, measurement, and the evolving ways we understand people and intelligent systems.