UXR Interview Coach
Custom GPTA custom GPT that runs realistic mock interviews for UX researchers — follow-up questions, structured feedback, and help turning real projects into stronger interview stories across IC to leadership roles.
I study how people make sense of technology, intelligent systems, and each other.
I'm a quantitative UX research leader and computational social scientist, currently at OpenAI. Before this, I worked at Meta, Google, Block, and Yahoo, building research programs at the intersection of human behavior, data, product decision-making, and technology.
This site is where I share writing, frameworks, resources, and experiments on research craft, AI, measurement, and the evolving ways we understand people and intelligent systems.
Recent writing
The wicked work that surfaces when AI unbundles research
On scoping wicked problems as the rare, creative, hard-to-measure work at the center of research.
You can delegate the work, but don't delegate the thinking
On accountability, abstraction, and insights we can stand behind.
Introducing Quant Research Toolbox GPT
Scalable coaching and upskilling for Quant UX Researchers.
Redefining Senior User Research Archetypes
Senior user research archetypes didn't emerge from personality differences — they emerged from structural pressures.
5-minute end-to-end data analysis with Codex
A concrete example of using AI to accelerate analysis without losing sight of the decision.
Resources
Survey analysis contract
GitHubA working contract for AI-assisted survey analysis: what the model is allowed to do, what stays human, and how to keep the audit trail intact.
Power & sample playground
GitHubAn interactive tool for building intuition about statistical power, sample size, and effect size before you commit to a study design.